【关键词】数字营销、智慧零售、社交媒体营销、品牌跨界营销、KOL营销

由上海希为（ECV International）主办的2020第十届中国数字营销创新国际峰会将于2020年3月9-11日在中国上海举行。

信息泛滥、媒介碎片、渠道多元的数字生态下，用户流量红利已消失殆尽，获新客、增流量变得难上加难，更多的品牌商开始从争夺公域流量转向寻求构建“私域流量”。社群运营、私域流量、多渠道会员成为品牌新的关键词，品牌该如何布局数字媒体，借力电商、新零售驱动业务增长成为大家关注的重点。

本次会议将围绕社交电商、私域会员运营、品牌精细化运营、社交媒体、品牌跨界、KOL、短视频、内容种草等热点话题，与国内外平台商、咨询公司、品牌商、零售商、技术服务商等共同探讨中国数字营销与电商发展最佳实践案例，助力品牌商抢占中国的存量及增量市场。

ECV International诚邀各相关企业出席本次论坛并分享在数字营销领域的经验、想法，峰会将给与嘉宾提供一个理想的交流和合作的平台。参会嘉宾将会获得全球市场的最新更新发展趋势，最新的产品和技术信息，促进自己产品和品牌的提升，发现新的客户，找到理想中的合作伙伴，增强国际合作，从而促进行业发展。

峰会精彩亮点：

拥抱后流量时代，品牌如何玩转年轻化营销，实现逆势增长

KOL种草营销助力品效合一

搭建私域流量池，玩转社群营销

品牌IP跨界营销，如何借助圈层拉新

Z 世代当道，品牌如何跨越新零售“代沟”

数字赋能，提升品牌电商渠道运营效率

会员数字化，重构品牌与消费者社交关系

社交时代，如何推动客户参与度、个性化营销，实现品牌忠诚度战略

峰会拟邀嘉宾：

总裁/副总裁/首席执行官/首席运营官

首席数字官/首席信息官/IT总监/数字化转型项目负责人

新零售总经理/总监/负责人

首席营销官/营销副总/营销总监

电子商务/销售/营销总监

品牌/产品负责人

更多本次峰会详细内容，请登录官方网站：

http://www.ecvinternational.com/DigitalMarketing&Ecommerce2020/cn.html

联系人: Shelley Zhang

电话：+86 21 8026 0707-816

邮箱：shelleyz@ecvinternational.com

扫描二维码，提交报名信息：

关于ECV零售行业峰会

ECV零售行业系列峰会已经连续举办十年，足迹遍布上海、北京、深圳、新加坡、泰国、迪拜等地，主题涉及电商零售、数字化供应链、新零售、数字营销、奢侈品零售等，且每年随业态变化而与时俱进。演讲与参会嘉宾来自沃尔玛、星巴克、阿里巴巴、京东、腾讯、海尔等标杆企业高管，积累国内外零售高端客户资源约10万人。ECV零售致力于为国内外零售电商行业决策者提供高品质的学习、交流和资源对接平台。

关于上海希为

上海希为（ECV International）是亚洲领先的国际高端商业峰会及活动的主办和承办机构，拥有近200位行业研究及活动策划、运营专家，每年在全球举办约40场高端国际峰会，涉及零售、汽车、纺织、鞋业、物联网、新科技等行业。

我们为超过半数的财富2,000强企业提供专业的商业会议及咨询服务，每年有超过6,000位来自戴姆勒、通用电气、阿迪达斯、可口可乐、阿里巴巴、ABB等跨国公司、专业机构及创新企业的决策人参加我们的会议和活动。

The 10th China Digital Marketing and Ecommerce Innovation Summit

Will be Held in 2020

[Keywords] digital marketing, smart retail, social media marketing, brand cross-border marketing, KOL marketing, new retail and new manufacturing, data marketing, AI, community operations, private traffic operation

The 10th China Digital Marketing and Ecommerce Innovation International Summit, organized by ECV International, will be held during March 9-11, 2020, in Shanghai, China.

In the year of 2019, China has been in the era of comprehensive digital commercialization, and faced with the world’s most eager and willing consumer groups to embrace digital in all fields. The rapid and efficient transformation of consumer-centered business digitization has become a topic that every brand must overcome.

Under the digital ecology of information proliferation, media fragmentation and channel diversification, the dividend of user traffic has disappeared, it is more difficult to gain new customers and increase traffic. More brands are beginning to shift from competing for public traffic to seeking to build “private traffic”. Community operations, private traffic, and multi-channel members become new keywords for brands. How do brands layout digital media, and leveraging e-commerce, new retail to driven business growth has become the focus of everyone's attention.

This conference will focus on hot topics such as social ecommerce, private traffic operation, brands refined operation, social media, brand cross-border, KOL, short video, content seeding, discuss the new trend of China's digital marketing and ecommerce development together with domestic and foreign platform operators, consulting companies, brands, retailers, technical service providers and so on, and finally help brands seize China's stock and incremental market.

ECV International invites relevant companies to attend this forum and share their experiences and ideas in the field of digital marketing. The summit will provide an ideal platform for communication and cooperation. Participants will receive the latest development trends in the global market, the latest product and technical information, promote their products and brands, discover new customers, find the ideal partners, enhance international cooperation, and promote the development of the industry.

Highlights:

Embrace the Post-Traffic Era, How can Brands Play Younger Marketing and Achieve Contrarian Growth

KOL Content Seeding Marketing Boosts Marketing Efficiency

Build Private Traffic Pool, Play Community Marketing

Brand IP Cross-Border Marketing, How to Use the Circle to Attract New Consumers

In the “Gen Z” Era, How to Bridge the New Retail "Generation Gap" for Brands

Digital Transformation to Improve Brand Ecommerce Channel Operation Efficiency

Member Digitization, Reconstructing the Social Relationship between Brands and Consumers

Attendees:

President/Vice-president/CEO/COO

CMO/Vice-president of Marketing/Marketing Director

Ecommerce/Sales/Marketing Director

Brand/Product Leader

New Retail General Manager /Director/Leader

CDO/CIO/IT Director/ Digital Transformation Project Leader

More details, please visit our official website:

http://www.ecvinternational.com/DigitalMarketing&Ecommerce2020/cn.html

Contact Us:

Shelley Zhang

Tel: +86 21 8026 0707-816

E-Mail: Shelleyz@ecvinternational.com

Scan the QR code and submit registration information： 

About ECV Retail Events:

ECV Retail Industry has hosted series of summits for consecutive 10 years, topics involving digital marketing, E-commerce, digital supply chain, new retail, luxury retail, etc. We served executives and decision-makers from Walmart, Starbucks, Alibaba, Tencent, JD.com, Haier and other Fortune 2,000 company. Our database of high-end retail customer resources accumulated about 100 thousand.

Our speakers and participants are from SEPHORA, SWAROVSKI, Secoo, JD.com, Tencent, MEISTERKREIS, Hugo Boss, etc. The accumulation of high-end worldwide retail customer resources is nearly 10,000 people. ECV retail industry summits are committed to providing high quality learning, communication and resource platform for decision makers from all over the world.

About ECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.